Care Pair

Research

Problem Statement

The group of people we are investigating is the elderly population and the lack of accessibility with “good” caretakers, especially in the Asian-American community. ​

A prominent problem in the elderly community is that it is hard to find a “good” caretaker. The elderly population tends to be more susceptible to neglect and abuse from their children. As a real-life example, one of our group member's loved ones is 85 years old and has gone through four caretakers for the past three years. Her aunt mentioned that hiring caretakers are done “under the table” through word of mouth. ​

Our motivation is that we want the elderly community to be safe and happy. Therefore elders must have a community of people beside them. We want to connect caretakers with the elderly via an honest platform to have increased access to care. Additionally, we can help the elderly build their social network and get them more involved in their community by giving them additional tools.

Background Research

During one of our group members' time studying abroad in India for 3-weeks, she visited a non-profit organization called “HelpAge India,” which focused on elders' concerns. In the visit, it is mentioned that by 2026 India’s elderly population will reach 173 million (Changing Cultural Ethos & Impact of Technology, 2018). In Indian society, around 60% of Elders confirmed that Elder abuse is prevalent (Changing Cultural Ethos & Impact of Technology, 2018). ​

In contrast to the United States, the aging of the baby boom generation could boost up to a 50% increase in the number of Americans aged 65 and older requiring nursing home care, from 1.2 million in 2017 to 1.9 million in 2030 (Elder Abuse Statistics & Facts | Elder Justice | NCOA, 2020). Also, 26% of women ages 65 to 74 lived alone in 2018, increased to 39% age 75 to 84, and 55% among women aged 85 and older (Elder Abuse Statistics & Facts | Elder Justice | NCOA, 2020). ​

The U.S. is facing an extraordinary demographic shift; with the population of older adults will nearly double, our older family members' care and support are at stake. Home-care agencies report that staff recruitment is their number one challenge since their public funds haven’t increased in three years (Sturgeon, 2017). Additionally, the work is irregular, and it isn't easy to find a new case that fits the aide’s schedule (Sturgeon, 2017). A new employment model for paid caregivers is vital for our community's health (Sturgeon, 2017). ​
Elder abuse is also a problem in the United States. Approximately 1 in every 10 Americans aged 60 and over have experienced some form of elderly abuse, some sources estimating up to 5 million per year (Elder Abuse Statistics & Facts | Elder Justice | NCOA, 2020). And unfortunately, only 1 in 14 cases of abuse are reported to authorities (Elder Abuse Statistics & Facts | Elder Justice | NCOA, 2020). ​

According to the National Association of Chronic Disease Directors, for elderly people aging 55-year-old or older, about 20% of them suffer from mental health problems, including depression, anxiety, cognitive impairment, and more (The State of Mental Health and Aging in America Issue Brief 1: What Do the Data Tell Us?, 2008). Elder people aged 65 or above have a higher rate of dissatisfaction in the amount of social and emotional support provided. One associated result is the high suicide rate for 85-year-old or older men (The State of Mental Health and Aging in America Issue Brief 1: What Do the Data Tell Us?, 2008). ​

Governments are beginning to pay more attention to informal carers than professional standard caretakers since they are difficult to find if there are financial restrictions. Due to the rise in popularity of informal carers, more research is being conducted (Loneliness in older people, n.d.). The research has shown that informal carers show increased symptoms of psychological stress, anxiety, and depression. A contributing factor to this is that intensive caretaking can result in social isolation for the carer (Loneliness in older people, n.d.).

Target Population

1. Elders (65+ years old)
2. Caretakers
3. Adults (Elders' children)

Existing Solutions

Existing Solution 1: Eldercare Location
- Eldercare Locator is a public service of the US Administration on aging. This website is designed to connect caretaker services to older adults and their families. It also provides services such as home care, caregivers, transportation, meals, etc., by linking those who need assistance with local agencies, community-based organizations.

- Pros:

1. This website does a great job by providing free, unbiased sources of information to older adults.

2. It is run by the government, which makes it trustworthy and secure. One interesting feature of this site is its effective search filters.
    -> The user can type in city/state and then get detailed information about various services provided in that region and offer online chat services.


- Cons:
1. Text-heavy: Not user-friendly to older adults.
    -> Once the user navigates off, they are left to fight for their own on a completely new website. ​

2. This also does not contain any individual caretakers’ information ​
    -> It connects the user with different agencies, while it could be tedious to go through this procedure.

3. It can only be used regionally and does not function globally, which could be a problem for older adults who want to travel.

Existing Solution 2: Care.com
- Care.com is an application that runs on iPhone and Android that offers help to find qualified caregivers by connecting families with caregivers and caring companies. It also employs caregivers.

- Pros:
1. Very flexible search options:
    -> Allows users to filter the caregiver resumes based on specific criteria to find your family’s best fit.
    -> It also has options to set up interviews with potential caregivers. It also verifies the candidate’s contact details.


- Cons:
1. Subscription fee: not everybody can afford the services

2. Users report problems with its customer help and this app’s payments, etc.

3. Users also complained that their profiles are terminated without even being notified; this shows the application might have security and service problems.

4. This application is also text-heavy, which is hard to use for some older adults.
    -> This application is designed for other people to use for their elders instead of the elders using it themselves.

5. Lack of privacy in the application

Existing Solution 3: CareZone
- CareZone is an application for managing health information. It helps caregivers keep track of medical information by organizing medicines, allergies, IDs, etc. in one place.

- Pros:

1. It has many exciting features such as a journal for physician notes, a calendar, and to-do lists that make very nice tools to help the caretaker organize information about the older adult.

- Cons:
1. Lacks a few features: One feature they lack is an emergency call feature.

2. User reviews suggest that there have been a lot of issues with the sound of the alarms, nagging, etc. ​

3. Being text-heavy does not facilitate users with minimum education.

4. This application does not provide any share options which makes it difficult for the users to convey their medical information to their caretakers.

Stakeholder Groups

Direct Stakeholder - Elders
The needs of the elders include having appropriate social activities and relationships, maintaining the well-being of psychological health, and having assistance activities related to mobility, self-care, and domestic life (Abdi et al., 2019). Humans need social interaction no matter what age we are, it is written in our genes. For elders, they all have unique social needs according to reasons like life experiences and cultural differences. They also have a need for proximity, meaning having a support network created by people with whom they are very close. They also need meaningful relationships that will provide them with a sense of respect and purpose. The need to feel a sense of reciprocity from their social relationship which means a sense of being needed and helpful to others (University, 2018).

Direct Stakeholder - Caregivers
​​While caregiving is projected to be the largest occupation in 2020, the labor of caregivers has shown to be unattractive to many (Slaughter, 2016). The issues of employing caregivers stem from time conflict and financial strains (Slaughter, 2016). Agencies might not be able to provide caregivers with flexible work hours that match their schedules (Slaughter, 2016). Furthermore, those who work in the caregiving industry usually trade off long term security for short term financial gains (The Challenges Facing a Family Caregiver, 2015). A survey from the National Domestic Workers Alliance found that 65% of caregiving workers don’t have insurance, and the average hourly rate is only $9 (compared to a golf caddy at $17 and a Whole Foods bag handler at $19) (The Challenges Facing a Family Caregiver, 2015). In conclusion, caregivers are no longer willing to work for low salaries with inflexible hours. ​

Indirect Stakeholder - Hospitals
In the United States, elders make up 13% of the nationwide population, but elders represent nearly 40% of hospitalized adults (Mattison, 2019). Since hospitals are a high-risk location for elders with weaker bodies, numerous elderly patients worsen physically and mentally in the hospital, reflecting badly not only on healthcare professionals but also on the community (Covinsky, 2011). As a result, many elders are unfit to care for themselves after being released from the hospital (Gorman, 2016). Hospitals are considered indirect stakeholders because, even though hospitals are the one that cares for elders if they are sick, hospitals would not get affected if there was a system for elders to hire caretakers from other places.

User Research

Surveys
- The purpose of our survey was to learn more about the relationships between elders and caretakers.

- We felt that using a survey would allow us to receive information from various people from different parts of the world due to the ease of access and completion of a survey.

- The main method we used to distribute our survey was through social media and social groups.

- We felt that this was the quickest way to reach a wide demographic of users, including an age range of 18-51 and responses from over 6 countries.

- The main questions that we asked were how elders found caretakers and how often the elders visit friends.

- We wanted to determine how social the elders are and the main way people are being connected to elders so that we could think of a solution that tackles both.

- Survey Questions: Link

- Survey Answers: Link

Overall, we received 32 survey responses. The respondents came mainly from Southeast Asian countries, with a few responses from Europe and the US. The main thing that we learned was that 34.5% of caretakers are found through word of mouth as opposed to other means. This came as a surprise to us due to the useful solutions that already exist. However, we might be able to connect the high percentage to the lack of available solutions outside of the US. Additionally, according to our survey results, only 43.3% of respondents say that their elders see friends more than once a week. Although the results could be higher due to a decent stake of answers being “not sure,” this is still surprising since most of the responses to our question on happiness indicated that the happiness of elders comes from interacting with friends or family. With our findings, we are working towards connecting elders with potential friends and increasing social interaction while finding a safe way to connect elders with caretakers.

Survey result samples:

Interviews

Stakeholder Interview
Katherine interviewed an indirect stakeholder is the current high school senior, Kiara T., who lives with her grandmother (Appendix A). As Kiara is leaving to attend the University of Michigan soon, she will not be directly impacted whether her grandmother at home will be taken care of at her house in Jakarta, at a separate house/apartment, or retirement home. An over-the-phone interview is appropriate because the interviewee and interviewer are relaxed and take their time to ask and answer questions.

Key questions Katherine asked Kiara were, how good is your grandma’s mobility? How often do you see your friends? Does she already have a caretaker? These questions were asked to get a better sense of Kiara’s grandmother’s mobility, how much assistance she requires, and what her social life is like.

Key learnings that were uncovered are that elders' characteristic is that they might be stubborn and too afraid to ask for help. Kiara’s grandma lives in her house, where both Kiara’s mom and dad work full-time jobs. Kiara’s grandma already feels like such a burden that she’s staying with her daughter and son-in-law. The last thing she wants is to ask for help. Also, it took an accident to occur for Kiara’s mom to prepare a helper to assist the grandma: It took Kiara’s grandma to fall, bruise, and get hospitalized until Kiara’s mom forced a helper to guide Kiara’s grandma around. Either it’s self-pride or stubbornness, but it seems like elders don't want to ask for help and believe they can go about their lives similar to their young days.

User Interview 1
Hoang interviewed his mother since she is currently taking care of his grandmother (Appendix B). The purpose of the interview was to learn more about her experience taking care of his grandmother. This research method was appropriate because interviews' one-on-one nature allowed him to go into vivid details.

Key questions were asked regarding the hours that she cares for my grandmother, the usual tasks, frustrations, and feelings. These questions were asked to compare Hoang’s mom’s experience to a caretaker while performing the same tasks.

After interviewing his mom, Hoang had a better understanding that taking care of her grandmother is her responsibility as a daughter-in-law. His mother is currently stressed out because she has taken time out of work to take care of Hoang’s grandmother. However, from his family’s previous experiences with hiring caretakers “under the table,” Hoang’s mother does not feel safe leaving her mother-in-law alone at home with them. Hoang’s mother expressed the need to find a caretaker from a reliable source.

User Interview 2
Xiao Xiao interviewed my grandmother, Shumin (79 years young), a potential user of the solution we are designing (Appendix C). The purpose of the interview is to find out her needs and main values. Important qualities of the caretaker if getting a caretaker, is also asked. Interviewing is the appropriate method since it can provide a lot of personal details about the interviewee. It is most related to their real-life experience.

Key questions were asked regarding how often her grandma socializes with friends and what her grandma considers important caretakers' important characteristics.

We found out that besides the need for medical and daily life work assistance, she also needs companionship. She mentioned feeling lonely after her husband passed away. It was hard for her to go through the transition of this loss. She needed more support, both mentally and physically. She mentioned her loneliness staying in the empty house by herself. She wanted to maintain socialization, but due to the old fashioned type of social method, she needs to be more interactive with them to keep in contact. Her decreasing mobility is limiting her from interacting with her friends. She meets with her friends a few times a month, which seems to be a frequency below her need. She mentioned her desire for someone to help her walk around and also for someone who can talk and accompany her.

User Personas

Persona 1

Average Working Mom​

Persona 2

Elderly grandpa

Persona 3

Caretaker

Solutions

Solutions Considered

Chosen Solution: In-phone application

Our goal is for elders to be able to hire caretakers through means that are safe, accessible, and legal for all stakeholders. With an in-phone app, users will be able to access the profiles of caretakers and customize the settings based on their needs.

An in-phone application stands out as the best solution over a comic and infographic because it is interactive. It allows users to seek and interact with caretakers instantly, and see their profiles. We will also be able to fit more information about our solution in an application compared to a comic or an infographic.

An in-phone application also stands out as opposed to a website because of personalization benefits and offline access. Applications will be able to track user engagement and users will be able to customize their preferences and match the application to their own needs, for example providing features such as geography-specific content.

Product Features

Primary Features:
- Connect: Our most valuable feature is being able to connect with a caretaker/care seeker. Depending on what you’re looking for, our app will take you to a personalized connect page where users can swipe through different people whilst reading their bios to determine the perfect match. This will be our main method of helping caretakers and care seekers find each other and address the current problems with illegal hiring found in our research. ​

- Profile: This will allow users to set up their own profiles to find matches. Users will put in basic information and a short bio to let other users know their needs and other personality traits. On top of this, this feature will contain emergency contact details in case it is needed. This, combined with the ‘connect’ feature, will allow for smooth pairing and benefit the user by making the process easier and more personal. ​

Secondary Features: ​​
- Calendar: Our calendar feature helps the care seekers to share their schedules with the caregivers vice versa. It also helps the users keep track of their appointments. Additionally, it helps users set reminders for the intake of medications, appointments, etc. ​

- History: History is a place where the past connections of the user are stored. It contains records of contact and billing information of previous connections. This feature comes in handy if the user wants to contact a previous caregiver. ​

- Resources: This feature provides some of our special features like self-care, news, daily journal. This is where the user can personalize their application by writing their everyday journal, reading some articles, etc.

Sitemap

Low-Fidelity Wireframes

Brainstorming Stage

Wireframes

1/8: Home Screen
This is the home page for our application, where the user is provided with different icons that navigate the user to those specific pages.

To give this application a personal touch, we’ve added the user’s name with a welcome note.

In order to make it more user-friendly and less text-heavy, we added larger icons with images.

2/8: 'My Details' Screen
This is the 'My Details' page. Users are able to fill in personal information, such as full name, age, phone number, address, and a profile picture.

3/8: 'My Health' Screen
Katherine (or her son) would go to 'My Health' and choose “Health Medications” to provide further information about her current health conditions, her medical needs, and the medicines that she is currently taking.

Katherine (or her son) can also link her insurance to the app and show the types of service it covers. The information provided would then be available for caregivers when they view Katherine’s profile.

The page is designed to be simple and easy to use since there are only 2 main functions. The 2 buttons are elder-friendly since they are large, and their texts are bold and capitalized.

4/8: 'Emergency Contacts' Screen
Katherine’s emergency contact(s) page is available both for herself and the caregiver. The card shows the contact’s name, relationship, address, phone number.
The app would make a phone call to the person if there is an emergency by tapping and holding the contact card. The edit contacts button could add/delete contacts or edit current contacts.

5/8: Caretaker Profiles Screen
The care seekers can scroll down the screen to see lists of brief profiles for caretakers in service on the search page. They could also manually search for certain people using the search bar. A filter is also provided for care seekers to make a more personalized search. The past icon saves past connections of the user. It makes it faster and easier if the user wants to connect again with the caretaker.

When seeing a caretaker of interest, the care seeker can click to reach out to the caretaker or save the person’s profile for later. The app would also recommend excellent reputation caretakers for the care seeker's reference. There is also a message box at the left bottom that allows you to see messages that caretakers send you.

6/8: 'Choosing a Care Taker' Screen
Once the user clicks on the + button for some profile on the search page, they will be navigated to this profile page. Here the user is provided with additional details about the caregiver, such as Name, Bio, Age Experience etc.

A “Message Xiao” button is also included, which can navigate the users to another chat page, where the user can finally chat with the caregiver.

7/8: Chat wih Caretaker Screen
Once the care seeker is interested in a certain caretaker, she/he can enter the chat page and send messages to each other. More personalized details could be discussed here.

The chat option would allow caretakers and care seekers to get to know each other's needs more and decide whether they match or not. Once they reach an agreement, both parties can click on the connect button on the right top corner to take a step further.

8/8: Succesful Connection Screen
Katherine has been connected with her caretaker. Now, she can manage the contract that is required so that Xiao Xiao can begin helping!

Usage Scenarios

Usage Scenarios Usage Scenario 1: Caregiver, Jill, trying to find an elder
Jill is currently looking for a new elder to work for through a caregiver agency, but Jill hasn’t agreed on a suitable contract with the agency. The agencies haven’t provided her with a suitable schedule and the “right” salary (Slaughter, 2016). Jill is married and has two pre-teens at home, so she is seeking an 8 am - 5 pm job to find time with her children at night.

One of Jill’s friends recommended her to use “Care Pair.” Jill downloaded the application to ask her to sign-up either as a caregiver or as a care seeker. Jill filled in basic information just as email, full name, password, phone number, and a resume. Afterward, the application asked Jill for specific information such as what hours she wants to work for, her geographic location, and her areas of expertise (ex: medical). Jill’s profile is then posted on the “Care Pair” website as a potential caretaker.

Once Jill’s profile is established, by clicking “Connect,” Jill is taken to a dashboard with available elders' cards. Sarah now has the option to explore their profiles by clicking “+,” or she can save the profiles that she likes by clicking. “By clicking on the avatar of the profile, Jill opens up a chat box with an elder, in which she could further exchange details or negotiate about wages or schedule.

Usage Scenario 2:​​ Sarah trying to find a caretaker for her mom
Sarah is a successful 47-year-old real estate agent with over 25 years of experience. However, since work has taken up most of her time, she hasn’t been able to find time for her family. Sarah is stressed trying to balance her career, family, especially taking care of her aging mother. Her mother has been living alone for the past 5 years, and she needed assistance with her daily life. Unfortunately, the hiring process hasn’t been smooth since Sarah could not directly negotiate with potential caregivers, and she has to go through different agencies.

Sarah heard about the app “Care Pair” from a friend that could directly connect care seekers and caregivers. She downloads the app then clicks “Careseeker” under “Sign In.” Then she creates her mother’s profile by uploading a photo and filling out information like name, age, dates and hours required, medical needs, special needs, diet restrictions, daily life activities, etc. After finishing her mother’s profile, by clicking “Connect,” Sarah is taken to a dashboard with available caregivers cards. Sarah now has the option to explore their profiles by clicking “+,” or she can save the profiles that 19 she likes by clicking “♡.” By clicking on the avatar of the profile, Sarah opens up a chat box with a caregiver, in which she could further exchange details or negotiate about wages or schedule.

Moodboard & Design Style

Moodboard

Design Styles

Font
We chose Montserrat as our font because of its smooth, minimalistic look. Having a simple theme has helped us enhance the readability of our dual-mode feature. We also used bold and semibold styles to make our text more easily readable for the users.

Color
Yellow is the color of the sun and symbolizes optimism, clarity, and warmth (The Psychology Of Color In Logo Design). Through research, we discovered that the caretaker industry has a lot of uncertainty and confusion when hiring caretakers. With the color yellow, we hope to invoke hopefulness, confidence, and clearness when finding an elder or a caretaker.

High-Fidelity Wireframes

Onboarding

Usage Scenarios